Marketing Director
Description
The Marketing Director establishes the direction for marketing campaigns, programmes and communication plans. He/she is also responsible for advancing public relations, formulating data-driven commercial insights and directing budget forecasting.
Click on any of the Digital Training Areas recommended for this role for more details:
Design
Data and Analytics
Cybersecurity
Digital Marketing
User Experience Design
Technology Strategy & Formulation
Spearhead use of analytics tools, enterprise databases and systems to make data-driven business decisions
Understand cybersecurity threats and apply mitigating measures against unauthorised access, modification, exploitation or damage
Establish a robust digital marketing strategy integrated with a distinctive customer strategy
Formulate technology strategy and drive adoption of solutions which are aligned with the organisation’s purpose values and business activities