Data and Analytics Advocacy

Application: How will this Digital Training Area be applied in the Retail Functions?

View courses

Improve store offerings to provide value added services and/or products
Improve store layout and product placement
Improve sales-inventory matching
Improve staffing ratio and manpower allocation while maintaining consistent service quality levels
Improve in-store experience for customers
Use real-time analytics tools based on data such as customer footfall, browsing patterns and purchasing habits

Operations Director
Retail Manager
Operations Manager

Create targeted brand campaigns, loyalty and reward programmes
Measure effectiveness of programmes
Identify trends and seasonal demands to enhance brand campaigns, loyalty and reward programmes

Brand Director

Create targeted promotions and marketing campaigns
Improve marketing strategies across retail functions
Measure effectiveness, engagement, outreach of promotions and campaigns

Marketing Director

Create visual displays and source products
Identify purchasing habits, demand trends and seasonal needs
Create pricing strategies and product assortment plans
Create personalised shopping experience for customers
Improve stock planning, allocation and replenishment schedules

Merchandising Director

Create personalised online shopping experiences
Improve visibility of in-demand products
Use information from multiple channels into strategies for customer acquisition and retention
Measure effectiveness of e-commerce platforms and solutions

E-Commerce Director