Identify digital components in engagement campaigns to curate a consistent customer experience in stores
Retail Operations
Operations Director
Retail Manager
Operations Manager
Brand Management
Identify customer interactions directly with the brand through digital mediums
Use data-driven insights and analysis to develop digital brand campaigns targeted to specific customer segments
Curate consistent brand messaging that reaches the consumers in all the digital marketing channels
Brand Management
Brand Director
Marketing
Use data-driven insights and analysis to develop pro-active promotions and advertising digital campaigns targeted to specific customer segments
Curate consistent brand messaging that reaches the consumers in all the digital marketing channels
Manage different communication channels to engage targeted consumers through marketing automation platforms
Marketing
Marketing Director
Merchandising
Understand customer engagement levels from digital marketing channels on products and services provided in developing a merchandising strategy
Understand the digital elements of engagement campaigns to ensure that products and visual displays are aligned to digital marketing initiatives
Build momentum and engagement for specific products and services through social merchandising using social media marketing
Merchandising
Merchandising Director
E-Commerce
Refine and curate digital content to enable wider reach of consumers and product exposure through the global e-marketplace, and convert these traffic into actual sales.
Use analytics to improve e-commerce interface (i.e. suggest feature, articles and search results) to enable customer acquisition and loyalty
Create targeted e-commerce landing page from digital marketing platform based on the marketing messaging
