Formulate and drive adoption of technology solutions such as point-of-sales applications and lean retailing tools
Evaluate effectiveness of manpower optimizing tool at retail outlets relative to traditional scheduling methods
Retail Operations
Operations Director
Retail Manager
Operations Manager
Brand Management
Formulate and drive adoption of technology solutions such as real-time analytics and machine learning
Deploy machine learning software to analyse consumer behaviour, engagement and brand perceptions through multiple touchpoints
Brand Management
Brand Director
Marketing
Formulate and drive adoption of technology solutions such as information dashboards and marketing analytics
Evaluate insights gathered from marketing analytics software to conceptualise future marketing promotions
Marketing
Marketing Director
Merchandising
Formulate and drive adoption of technology solutions such as interactive visual displays and predictive analytics tools
Oversee deployment of interactive visual displays at retail outlets to create a personalised retail experience for customers
Merchandising
Merchandising Director
E-Commerce
Ensure navigation of online stores are intuitive and encourages conversion (e.g., promotional or popular items should be easily accessible, link to payment gateway is seamless.)
Improve path-to-purchase on websites using user experience design
