Trends and capabilities enabled by technology
are impacting the job functions in the Retail sector...
RETAIL OPERATIONS (FRONT OF HOUSE)
Monitor product movement through digital product traceability to improve inventory management
Store layout optimisation based on in-store traffic flow patterns through technologies such as video analytics
e-Payments and mobile enabled payments to provide alternative and convenient payment options to ensure sales closure
Intelligence concierge robots enabling an enhanced shopping experience for consumers without the need for additional manpower and rostering challenges during peak periods
Assist customers in their path-to-purchase through the use of interactive kiosks, AR/VR and self-checkout stalls
Integrated Point of Sales to enable synchronised stock management, customer records and accounting
Predict stock inventory by leveraging in-store analytics
Manage employee roster by utilising predictive analytics
BRAND MANAGEMENT
Develop brand campaigns by leveraging consumer and market analytics
Create loyalty and reward programmes by leveraging artificial intelligence and machine learning
Trends and capabilities enabled by technology
are impacting the job functions in the Retail sector...
MARKETING
Create targeted marketing campaigns across online and offline platforms by leveraging customer analytics and CRM solutions
Manage communication channels through marketing automation platforms
Digital advertising to increase leads, brand and influence through the use of shared platforms and advertisement displays (e.g., social media platforms) enabled by digital channels and transformation
MERCHANDISING
Develop product assortment plan through assortment optimisation, customer and predictive analytics
Set product pricing by leveraging artificial intelligence for predictive recommendations
Plan visual merchandising displays by incorporating AR/VR
Product authentication leveraging Blockchain technology to ensure avoidance of counterfeit goods
E-COMMERCE (OMNI CHANNEL)
Develop e-commerce operational plans by incorporating payment channel platforms
Create personalised customer experience across digital platforms through customer and predictive analytics
Develop customer service platforms by utilising artificial intelligence and automation tools such as chatbots
Global e-Marketplaces enabling wider reach of customers and product exposure through digital channels and transformation