Brand Director
Description
The Brand Director drives brand equity by establishing brand strategies, customer loyalty strategies and brand identity. He/she envisions and champions the brand experience to deliver a consistent customer experience.
Click on any of the Digital Training Areas recommended for this role for more details:
Design
Data and Analytics
Cybersecurity
Digital Marketing
User Experience Design
Technology Strategy & Formulation
Spearhead use of analytics tools, enterprise databases and systems to make data-driven business decisions
Understand cybersecurity threats and apply mitigating measures against unauthorised access, modification, exploitation or damage
Establish a robust digital marketing strategy integrated with a distinctive customer strategy
Formulate technology strategy and drive adoption of solutions which are aligned with the organisation’s purpose values and business activities