Enable like-minded businesses to share resources to increase leads, brand and influence through digital means such as social media platforms and platform-operated advertisement displays.
Key benefits of Implementing this capability
Share and lower advertising cost
Increase brand and product exposure
Enable cross-selling by complementary product or service retailers
Technologies
Technologies that enable this capability
Application Programming Interface
Advanced Analytics
Cloud Technology
Digital Channels & Transformation
Immersive Media
Job Roles
Click on the job functions below to view the list of job roles impacted by this capability
Brand Management
Marketing
Merchandising
Advanced Analytics
Robotics Process Automation
Immersive Media (AR / VR)
Application Programming Interface
Cloud Technology
Blockchain
Internet of Things (IoT)
Digital Channels & Transformation
Artificial Intelligence / Machine Learning
Robotics
Robotics Process Automation
DESCRIPTION
The enablement of information transfer via a set of clearly defined communication method between various software components (open-APIs).
DESCRIPTION
The adoption of distributed infrastructure technology held collaboratively to enable a decentralised exchange of trusted data.
DESCRIPTION
The ubiquitous access to shared pools of configurable system resources and higher-level services that can be rapidly provisioned with minimal management effort, often over the internet (anytime, anywhere dynamic delivery of IT Services).
DESCRIPTION
The proliferation of digital channels as the preferred form of customer interaction and engagement as well as the adoption of enterprise systems, processes and digital tools in day to day operations.
DESCRIPTION
The usage of software robots that mimic routine tasks. The solutions are generally limited to handling rule-based work, whilst requiring digitised and structured inputs.
DESCRIPTION
The enablement of organisations to gain more precise insights and to make data-driven decisions by leveraging on sophisticated tools and extensive data sets.
DESCRIPTION
The simulation of human intelligence by machines to foster the scalability of human intelligence.
DESCRIPTION
The usage of software robots that mimic routine tasks. The solutions are generally limited to handling rule-based work, whilst requiring digitised and structured inputs.
DESCRIPTION
The network of interrelated computing devices, digital machines, objectives such as vehicles or home appliances, that have embedded unique identifiers and sensors with the ability to transfer data over a network without human-to-human or human-to-computer interaction.
DESCRIPTION
The experience leveraging digital technology or images that actively engage human senses and may create an altered mental state or environment.
These job roles are impacted by the
‘Collaborative Digital Advertising’
capability. Click on the job functions below to view the relevant job roles.
