User Experience Design
Awareness
Understand how user experience design and principles are able to solve a user problem
Knowledge
- Key principles of user experience and user interface design
- Core user interface design concepts and theories
- User’s goals, motivations and tasks
- User’s touch points in the customer journey map
- Types of logos and trademarks related to the design concept
Abilities
- Understand user touchpoints across the customer journey
- Define steps in the customer journey for the development of user experience journey maps
- Make basic judgements on general layouts, visuals and ease of access that would improve the user experience
- Participate in user testing sessions to provide feedback on the user experience
Adoption
Apply user experience principles in creating impactful user interactions
Knowledge
- Key principles of user experience and user interface design
- User interface design process and common design scenarios
- Usability evaluation processes
- Elements of a wireframe
- Types of user responses
Abilities
- Guide the development of user experience journey maps, ensuring alignment with the target user experience
- Translate user experience concepts to the user experience journey maps
- Document updates or changes to the user experience journey flowcharts
- Gather insights on customer behaviour
- Assess ease of use and provide recommendations to improve the site design
- Create content and materials for product user guides
- Identify and resolve pain points along the user experience journey
Advocacy
Define desired user experience journeys and strategies
Knowledge
- Customer experience modelling and roadmaps
- Projected user trends requirements and demands
- Best practices in enhancing user experience of products and services
- Specifications of user interface prototypes evaluation
Abilities
- Anticipate future user requirements and consumer demands
- Translate emerging consumer and technology trends into implications for user interface requirements
- Define guiding principles and philosophy for the intended user experience
- Endorse revisions or enhancements to user interfaces designs
- Oversee roll out of new or revised user interface
- Endorse appropriate development partners to ensure successful execution of user experience strategies
- Contribute to design considerations of dashboards