User Experience Design Awareness
Application: How will this Digital Training Area be applied in the Retail Functions?
View coursesRetail Operations
- Create an impactful user experience in stores by identifying, prioritising and designing important features to customers while in stores
- Design the store layout and product placement to influence customer purchasing decisions
- Create an intuitive and seamless shopping experience in stores
Retail Operations
- Sales Supervisor
- Brand Supervisor
- Sales Associate
- Brand Associate
Brand Management
- Create a user experience that reinforces the brand across online and offline stores
- Personalise the company’s brand promise and image to resonate with the customer
- Use a consistent branding message across different platforms and customer touchpoints
Brand Management
- Brand Executive
- Customer Loyalty Executive
- Brand Associate/ Assistant
Marketing
- Understand how user experience design can help translate marketing opportunities to tangible product solutions
- Use a consistent user experience across marketing communications to maximise conversion rates
- Create customer experience journey maps to ensure every step along the path feels cohesive and holistic
Marketing
- Marketing Executive
- Marketing Associate/ Assistant
Merchandising
- Improve path-to-purchase on websites using user experience design
- Display products in stores more effectively through a stronger understanding of customer preferences and behaviours
Merchandising
- Merchandising Executive
- Category Executive
- House Brand Executive
- Merchandising Associate/ Assistant
- Visual Merchandiser
- Visual Merchandising Associate/ Assistant
E-Commerce
- Ensure navigation of online stores are intuitive and encourages conversion (e.g., promotional or popular items should be easily accessible, link to payment gateway is seamless.)
- Improve path-to-purchase on websites using user experience design
E-Commerce
- E-Commerce Executive
- E-Commerce Associate/ Assistant