Create an impactful user experience in stores by identifying, prioritising and designing important features to customers while in stores
Design the store layout and product placement to influence customer purchasing decisions
Create an intuitive and seamless shopping experience in stores
Retail Operations
Area Manager
District Manager
Store Manager
Outlet Manager
Brand Management
Create a user experience that reinforces the brand across online and offline stores
Personalise the company’s brand promise and image to resonate with the customer
Use a consistent branding message across different platforms and customer touchpoints
Brand Management
Brand Manager
Customer Loyalty Manager
Marketing
Understand how user experience design can help translate marketing opportunities to tangible product solutions
Use a consistent user experience across marketing communications to maximise conversion rates
Create customer experience journey maps to ensure every step along the path feels cohesive and holistic
Marketing
Marketing Manager
Merchandising
Improve path-to-purchase on websites using user experience design
Display products in stores more effectively through a stronger understanding of customer preferences and behaviours
Merchandising
Merchandising Manager
Category Manager
House Brand Manager
E-Commerce
Ensure navigation of online stores are intuitive and encourages conversion (e.g., promotional or popular items should be easily accessible, link to payment gateway is seamless.)
Improve path-to-purchase on websites using user experience design
