Digital Training Areas are classified in 3 categories
Describes the level of digital aptitude required to perform day-to-day tasks of the selected job role
Awareness
Adoption
Advocacy
Cybersecurity
Understand cybersecurity threats and apply mitigating measures against unauthorised access, modification, exploitation or damage
N/A
N/A
Data & Analytics
Spearhead use of analytics tools, enterprise databases and systems to make data-driven business decisions
Operate analytical tools, enterprise databases and systems to assist data-driven business decisions
Understand data and its importance in daily business operations
Digital Marketing
Understand the impact of digital media on marketing communications
Design targeted digital marketing campaigns using marketing analytics
Establish a robust digital marketing strategy integrated with a distinctive customer strategy
Technology Strategy
& Formulation
& Formulation
N/A
N/A
Formulate technology strategy and drive adoption of solutions which are aligned with the organisation’s purpose values and business activities
User Experience
Design
Design
Understand how user experience design and principles are able to solve a user problem
Apply user experience principles in creating impactful user interactions
Define desired user experience journeys and strategies