To extend the reach of PSB programmes to multiple platforms beyond free-to-air TV, pay-TV operator StarHub was appointed as the second commissioning platform for local PSB programmes under MDA’s PSB Contestable Funds Scheme (PCFS) in November 2013.
StarHub was invited to come onboard the PCFS as it has demonstrated a strong commitment to developing fresh, innovative local content. With the additional platform for PSB programmes provided by StarHub on pay-TV, Singapore viewers will have even more options to enjoy PSB programmes from 2014.
The PCFS-funded programmes will be telecast on StarHub’s cable channel E-City, and the free-to-access channel Supersports Arena. They range from infotainment and variety to children’s progammes. After six months, the content will be made available for free on StarHub’s multi-screen offering, “TV Anywhere”, thus extending their reach to more Singaporeans. Singaporeans will be able to enjoy these programmes by logging on to any Internet enabled device such as a smartphone, tablet or desktop computer.
StarHub’s entry into local television production will introduce a new level of competition within the broadcast sector. The PCFS provides greater opportunities for local independent producers to work with different platform owners to produce high-quality commissioned work, and allows the industry to broaden its commissioning and production capabilities. MDA will continue to work with more media platform providers to come onboard the PCFS to create more innovative content that will connect and engage Singaporeans.