Upscale digital capabilities for better business practices
The Better Data Driven Business (BDDB) programme helps SMEs gain valuable consumer insights, enhance their data analytics capability, and grow their businesses through the responsible use of data. The BDDB programme supports SMEs that are starting to learn to use data to generate insights.
BDDB enables businesses to:
- Collect necessary data safely;
- Combine data across systems with adequate protections; and
- Share data externally with partners and suppliers safely, in line with the requirements of the Personal Data Protection Act (PDPA).
With BDDB, data analytics is no longer out of reach for SMEs. Watch this video to find out how using business intelligence tools to effectively analyse data can help businesses stay competitive and grow.
Launch of Better Data Driven Business Programme — Making Better Decisions with Data
Free training for SMEs
In collaboration with Microsoft Singapore, IMDA equips SMEs with data use and protection skills. SMEs can benefit from a series of complimentary workshops on topics such as Data Analytics and AI, to accelerate their digital transformation, boost business growth, and stay competitive in the digital economy.
Sign up now to be the first to know about our latest workshop offerings.
Free business intelligence tool for SMEs
Designed for SMEs, our user-friendly business intelligence (BI) tool helps you easily transform raw data into actionable insights that drive greater business results.
Business-to-Business (B2B)
Boost product sales and grow demand through distributors
Identify and retain high-value distributors to increase revenue[br/][br/] Analyse your sales data for insights on:[br/][br/] a. Overall sales performance[br/] b. High-value distributors[br/] c. Competitive product pricing[br/]
Know your clients/distributors
Identify your biggest client/distributor segments to improve sales performance[br/][br/] Analyse your existing client/distributor profiles for insights on:[br/][br/] a. High-value clients/distributors to prioritise[br/] b. Common client/distributor characteristics[br/] c. Popular products to bring in[br/]
Minimise costs and price competitively
Monitor and analyse project and product costs to maximise profit[br/][br/] Analyse your project and product costs for insights on:[br/][br/] a. Cost and revenue of projects [br/] b. Competitive bids for new projects[br/] c. Products that maximise profit[br/][br/]
Innovate and diversify product portfolio
Understand market trends and purchasing patterns to uncover new business opportunities[br/][br/] Analyse your clients/distributors’ purchasing patterns and feedback for insights on:[br/][br/] a. Areas of product improvement [br/] b. Market demand and trends to innovate and diversify your product portfolio[br/] c. Client/distributor profiles and their needs[br/]
Improve HR planning
Strengthen workforce and employee productivity[br/][br/] Analyse the characteristics of your workforce for insights on:[br/][br/] a. Employee demographics[br/] b. Manpower distribution[br/] c. Employee morale and productivity[br/][br/] Please ensure that your employees have been notified that their data would be used for purposes of managing employment relationship (e.g. managing work schedules/arrangements).
Business-to-Consumer (B2C)
Improve product sales
Increase your revenue by boosting sales[br/][br/] Analyse your sales patterns for insights on:[br/][br/] a. Top-selling and least popular products[br/] b. Popular product combinations[br/] c. Sales performance over different channels[br/] d. Seasonal/event-based sales patterns[br/]
Acquire new customers
Identify your biggest customer segments and how they are typically referred[br/][br/] Analyse your existing customer profiles for insights on:[br/][br/] a. Where customers are concentrated[br/] b. Customers’ common characteristics[br/] c. Popular channels to place your products[br/][br/] Please check if you have obtained consent, or met the requirements under the Do Not Call (DNC) Provisions or Spam Control Act before sending direct marketing messages to your customers.
Retain and engage your customers
Understand the preferences of your existing customers[br/][br/] Analyse different customer segments and product sales for insights on:[br/][br/] a. Purchasing patterns of these customers[br/] b. Customer demographics[br/] c. Top selling products for these customers[br/][br/] Please check if you have obtained consent, or met the requirements under the Do Not Call (DNC) Provisions or Spam Control Act before sending direct marketing messages to your customers.
Lower inventory costs
Improve demand and supply matching[br/][br/] Analyse your sales to cost and inventory turnover for insights on: [br/][br/] a. The product category that generates the highest profit[br/] b. How fast a product is sold[br/] c. Inventory turnover pattern throughout the year
Improve HR planning
Strengthen workforce and employee productivity[br/][br/] Analyse the characteristics of your workforce for insights on:[br/][br/] a. Employee demographics[br/] b. Manpower distribution[br/] c. Employee morale and productivity[br/][br/] Please ensure that your employees have been notified that their data would be used for purposes of managing employment relationship (e.g. managing work schedules/arrangements).
Interested in using data analytics to boost business growth?
Download the full BI tool package here to start using the BI tool to generate actionable insights. Designed with built-in data protection components, the BI tool collects only necessary data that are generally pseudonymised.
Beyond the BI tool, SMEs looking to adopt market-proven digital solutions with data analytics and visualisation features may leverage on IMDA’s Chief Technology Officer-as-a-Service to identify your digitalisation needs and engage digital consultants for customised advice and project management services.
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